Obsessions - All Saints

http://www.us.allsaints.combrandhistory

Allsaints established in 1994 as a menswear brand
wholesaling to the likes of Harvey Nichols, Harrods and
Barneys New York and Japan, solidifying a name for itself
amongst style conscious shoppers as the first stop for
design led fashion that never follows trends.
In 1998 Womenswear was born directly out of the expanding
menswear collection of sharp tailoring, fine knits and the
signature washed leathers; injecting sexiness into the
"boyfriend" wardrobe.
On Allsaints day, November 1st 1997, Allsaints opened their
first standalone store in Fouberts Place, off Carnaby Street,
presenting the complete menswear collection for the first
time. The store has now been expanded and completely
renovated to reflect the original character of the building
and its location. This style now features across all stores,
the intention being to create totally different looks for each
location, so that Allsaints retains an independent, noncorporate
image.
From the outset Allsaints has had a long standing history
of collaborating with and supporting the cream of the music
industry; U2, Stereophonics, Kelis, Robbie Williams, and
Kings of Leon were amongst the first artists to work with
the brand. As a testament to our dedication to music the
brand hosts its own underground AllMusic parties throughout
the year as a showcase for the ever emerging stock of
British talent.
The brand has now built a portfolio of 25 standalone stores
and 34 concessions in key cities nationwide with three
international stores amongst them.
Allsaints stands for being a brand leader; our mission is to
create a brand that blends culturel, fashion and music into
a potent formula of desirable clothing that expresses